The Visions Accelerator Method

Brands coexist and are interdependent with people; this fact alone invite brands to adopt human-centric strategies on their marketing strategies..

As an immediate result Brands experience love/respect and rocket fast corporate achievements. This is what we do; accelerate visions with human centric strategies

Brands have the potential to transform the world for the better while maximising results as a consequence.

A Brands has maturity phases that must be fully developed before moving forward.

All Brands, regardless, have four continuous stages that are interconnected, working as one to create a specific perception near the target. But never the less are separated by several factors related to the target receptivity levels depending on the message, moment, tone of voice and way of doing it.

The moment we managed to identify and separate each stage, we are able to finally have a birds-eye-view perspective over the target way of living and from there we are able to build communication strategies that secure results.

  • This is one of the most import stages of Brand Building. It’s the bedrock where the brand life will exist and function.

    • Brand name

    • Brand Icon

    • Brand Guidelines

    • Brand Mission and Vision

    • Brand Tone of Voice

    • Brand Character

  • When it comes to Brand Building the product phase/stage must be the less creative possible. Its the kingdom of clarity and logic communication

  • It’s here where brands can and should have fun. Its in this phase that we change the world.

  • It’s a wave we surf.

    We must be alert for any change of “wave” behaviour and act accordingly.

Human Brainwave Understanding

The human brain experiments different stages during the day. They are not always receptive to what we have to tell them. There are specific times and moments to do so.

LeadCities use this knowledge to (after analysing the business issue) determine the exact way and process to design strategies in order to make the message across.

  • Waking State, The Five Senses, Perception of time and space

    Beta waves are high-frequency, low-amplitude brain waves that are commonly observed in an awaken state.

    It is us during the day. In this state of mind we are 100% logical.

  • Light Sleep, Meditation, Intuition, no time & space limitations.

    Alpha waves induce feelings of calm, increase creativity, and enhance our ability to absorb new information.

  • Deep Sleep. Meditation.

    Theta is believed to reflect activity from the limbic system and hippocampal regions.

    Understanding how to enter this moment/state of mind is fundamental to build the end result of brand building. The feeling.

  • Deep Sleep. You are unconscious at Delta

    Delta waves are the slowest recorded brain waves in human beings. They are found most often in infants and young children, and are associated with the deepest levels of relaxation and restorative, healing sleep.

“Reaching peoples lives flourish in the intersection between brand, products and customer needs. It’s our job to make the bound meaningful by making brands engage with the target seamlessly with an higher purpose approach.

— LeadCities philosophy